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Alberta Ballet Association
Promotional Campaign


Responsibility:

New promotional campaign for Alberta Ballet

Brief:

I have designed a new promotional campaign for Alberta Ballet, I used black and white photography to give a classic and timeless quality, also unlike most companies who typically present their performers in the center of the layout, showing the entire figure, I chose to crop the images of the dancers to create tension and drama and makes the viewers immerse in the intense energy of the dancers. Also beside the black and white text, I implemented some red text to create a visual contrast.

Medium:

Print - Posters


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EVM Design Inc.
Identity + Stationary Design


Responsibility:

Creating a whole new identity for EVM Design Inc.

Brief:

Designed a very strong logo for the EVM design, the logo has horizontal lines which gives relaxation, vertical lines gives formality , and diagonal lines create dynamic and movement which gives perfect balance. Also there is repetition which creates union within the logo. The businesscard, and stationary design were inspired from the logo.

Medium:

Print - Logo/Stationary Design


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EVMPA Architecture
Identity Design


Responsibility:

Identity and stationary Design

Brief:

EVMPA Architecture committed to incorporating environmental, sustainable and innovative design principles, to produce healthy, functional and enjoyable environments. So I went with a green logo to represent a green, environmental firm, and the letters are structured and replaced on top of each other to represent building and architecture.

Medium:

Print - Identity


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EVMPA Architecture
Identity Design


Responsibility:

Identity and stationary Design

Brief:

Maltby and Prins Architects is an architectual firm, owned by the Dutch Architect Kees Prins. The logo was orange to represent the Dutch community, and the logo shape is inspired by Amsterdam waterfront buildings

Medium:

Print - Identity


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Makeup By Kamilia
Identity Design


Responsibility:

Identity and Businesscard Design

Brief:

The logo and businesscard are representing Make-up and fashion world, with the different color palletes and patterns.

Medium:

Print - Identity


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Health Careers Pathway
Identity Design


Responsibility:

I created their identity design, Also a promotional campaign design.

Brief:

Met with the client, and get all the information I needed about the project, the client's history and what the client is expecting from me. -I did my research on the Aboriginal cultures, and aboriginal Health traditions. I combined the main health symbol in the aboriginal tradition which is the medicine wheel and the symbol that represents the aboriginal culture best which is the feather. -I came up with 3 logo concepts, client favoured the one that represents them best.

Medium:

Print - Logo/Stationary Design


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Health Careers Pathway
Promotional


Responsibility:

New promotional campaign for Alberta Ballet

Brief:

CD design, CD cover design and T-shirt design

Medium:

Print - Posters


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Health Careers Pathway
Package design


Responsibility:

I was asked to design a Package (gift box) for Health careers pathway.

Medium:

Print - Package


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DMD global design - PEACE
Nait


Responsibility:

I had to create a design that exemplifies a tone appropriate to the title and audience. And create a composition with typography only.

Brief:

The blue dove is a symbol of Peace.I made the dove of Origami to reflect education and design. Also the bird colours are derived from the Nait logo.The asterix symbol at the right side of the word peace portrays a snowflake torepresent winter and Christmas, Also the asterix is used to call out a footnote, which in this case is the main message of the card "wishing you a joyous holiday season...".

Medium:

Print - Seasonal Postcard


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Typography and the Environment
New York Art Directors Club Poster


Responsibility:

New promotional campaign for Alberta Ballet

Brief:

My design was derived from New York atmosphere and influenced by the sights that I thought represents New York best which are the Statue of Liberty and Manhattan buildings. I manipulated typographic form in a meaningful visual interplay to represent these images and add means of drama.

Medium:

Print (1024 * 768 Poster)


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Public Awareness Campaign against Family Violence
Personal (will be proposed to The Ministry of Alberta, Children's Services)


Responsibility:

My idea is featured in a series of 3 posters that emphasize the issue of family violence in our society.

Brief:

Family violence is a tragic reality that should be stopped, and every person who experience or witness family violence are in a deep danger, so its people’s responsibility, If they suspect a person is being abused or exposed to family violence, to report their suspicions immediately to help stop the violence,From this point of view I came up with a new public awarness campaign.

Medium:

Print - 3 Posters


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Influential Properties/Mentor: David Carson
Design Project


Responsibility:

I designed 4 page design layout influenced by the international Designer David Carson under the title "influential properties".

Brief:

I picked Carson as my mentor because I believe that although his designs are completely far away from my style in design, he is a great designer to mentor and a very challenging experience to achieve. It was a successful mentorship that added a lot to my design knowledge.

Medium:

Print - 3 Page Layout


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In A Word/Mentor: Herb Luballin
Design Project


Responsibility:

5 Page design layout influenced by the famous designer Herb Luballin.

Brief:

I picked Luballin as my mentor because I admire his typography work and found it really challenging to mentor such a strong designer. I learned so many things from this mentorship design, and it made me a better typographer.


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